About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

The Executive Creative Director will serve as Betches’ most senior client-facing creative leader, setting the creative vision and raising the standard of work across our commercial organization. Partnering closely with Revenue Partnerships, Integrated Marketing, Sales Marketing, and Creative Strategy, this leader will develop breakthrough ideas and solutions that deepen relationships with Tier 1 and Tier 2 clients and drive meaningful business growth.

This role is equal parts creative visionary, strategic partner, and team leader. The Executive Creative Director will be directly involved in Betches’ most important pitches and partnerships—translating client challenges into culturally relevant, platform-native ideas that only Betches can deliver. They will inspire and guide multidisciplinary teams, strengthen how our creative capabilities are positioned in the market, and ensure that the work consistently reflects the voice, ambition, and creative excellence of the Betches brand.

Roles & Responsibilities

Creative Vision & Excellence

• Establish and champion the creative vision for Betches’ commercial work, setting a high and consistent standard across branded content, integrated campaigns, social, video, audio, experiential, and emerging platforms.

• Lead the creative development of Betches’ highest-priority client opportunities, particularly for Tier 1 and Tier 2 advertisers.

• Guide teams from initial brief and strategy through concept development and execution, ensuring ideas are original, culturally resonant, platform-native, and aligned with client objectives.

• Push the organization beyond expected or conventional solutions, inspiring bold ideas that demonstrate the full power of the Betches brand, audience, and creative ecosystem.

• Provide clear, actionable creative direction and feedback while protecting the integrity, distinctiveness, and quality of the work.

• Partner with editorial, production, experiential, and other creative leaders to ensure commercial concepts feel authentic to Betches and are executable across platforms.

Senior Client & Pitch Leadership

• Serve as Betches’ most senior client-facing creative leader, building trusted relationships with executive-level clients, agency partners, and key industry stakeholders.

• Lead the creative narrative in high-value pitches, helping clients understand the strategic thinking, cultural insight, and creative potential behind Betches’ ideas.

• Partner closely with Revenue Partnerships to unlock, grow, and retain relationships with Tier 1 and Tier 2 clients.

• Translate complex client challenges into clear, compelling creative strategies and ideas that drive both audience impact and measurable business results.

• Participate in senior client conversations throughout the partnership lifecycle, from early-stage ideation and pitch development through campaign delivery, results, and renewal.

• Represent Betches’ creative capabilities externally at client meetings, agency presentations, industry events, and other high-profile opportunities.

Creative Strategy & Sales Marketing

• Own and evolve Betches’ commercial creative strategy, ensuring client solutions are grounded in audience insight, cultural intelligence, platform expertise, and a deep understanding of the Betches brand.

• Lead the creative vision for sales marketing, partnering with Sales and Marketing to articulate Betches’ capabilities, differentiators, signature offerings, and market position.

• Develop compelling go-to-market narratives, proactive ideas, tentpole opportunities, and scalable creative platforms that give the sales organization powerful stories to bring to market.

• Ensure sales materials, case studies, pitch narratives, and creative collateral reflect the quality and distinctiveness of Betches’ work.

• Anticipate cultural, consumer, and industry shifts, identifying white-space opportunities and translating them into innovative solutions for clients.

• Partner with Strategy & Effectiveness to incorporate insights, performance data, and measurement into creative development and strengthen the story of the work.

Team & Cross-Functional Leadership

• Inspire and develop a multidisciplinary team of creative and strategic talent, fostering a culture of originality, collaboration, accountability, and creative excellence.

• Mentor creative leaders and emerging talent, helping teams strengthen their conceptual thinking, presentation skills, creative judgment, and client presence.

• Bring Creative Strategy, Integrated Marketing, Sales Marketing, Revenue Partnerships, and executional teams together around a cohesive vision for each opportunity.

• Establish effective creative processes, review standards, and ways of working that improve the quality, consistency, and efficiency of the organization’s output.

• Partner with Production, Finance, and Operations to ensure ambitious ideas are appropriately scoped, resourced, and delivered within timeline and budget.

• Balance creative ambition with commercial realities, ensuring the work is both groundbreaking and strategically sound.

• Champion an inclusive creative culture in which diverse perspectives produce stronger ideas and more meaningful work.
  

Qualifications

• 12+ years of progressive creative leadership experience within media, advertising, branded content, creative agencies, entertainment, or digital platforms.

• Demonstrated success leading creative strategy and execution for major brands and high-value, integrated client partnerships.

• A portfolio of culturally relevant, insight-driven work across multiple platforms, with clear examples of ideas that delivered meaningful audience and business impact.

• Significant experience leading executive-level client relationships and presenting high-stakes creative work to senior marketers, agency leaders, and decision-makers.

• Deep understanding of branded content, social platforms, video, audio, experiential marketing, and integrated storytelling.

• Proven ability to inspire multidisciplinary teams and elevate the creative quality of work across an organization.

• Strong strategic instincts and the ability to connect cultural insights, audience behavior, client objectives, and creative ideas.

• Exceptional communication, storytelling, and presentation skills, with the executive presence to command a room and build trust with senior clients.

• A collaborative and entrepreneurial leadership style, with the ability to move fluidly between high-level vision and hands-on creative direction.

• Ability to operate effectively in a fast-moving environment while balancing multiple high-priority opportunities and stakeholders.
  

Compensation

The expected annual base salary for this role is $225,000 - $240,000 + bonus. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.