About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

The Director of Campaign Insights & Measurement leads post-sale measurement and insights for Betches’ advertising partners. They own how we prove, explain, and grow the value of every campaign, from setting measurement plans at kickoff through in-flight optimization, wrap reporting, and ad effectiveness research.

The Director partners closely with Sales, Account Management, and the Branded Content team to turn campaign performance into clear, defensible stories that drive renewals and upsells. They manage the measurement vendors, tools, and benchmarks required to evaluate campaign outcomes against client KPIs.

Roles & Responsibilities

The Director of Data Strategy & Solutions will:

• Own the post-sale measurement framework, defining standard campaign KPIs, success metrics, and reporting cadence alongside Sales leadership

• Deliver campaign insights and wrap reports that translate performance across social, video, podcast, newsletter, and custom content into strategic narratives for clients

• Manage ad effectiveness research, including brand lift studies, from study design through client readout

• Build and maintain campaign benchmarks that make Betches’ performance easy to contextualize and defend

• Partner with Sales and Account Management to surface results and learnings that drive renewals, upsells, and stronger future proposals

• Present campaign outcomes and insights to client and agency stakeholders with confidence and clarity

Campaign Insights & Wrap Reporting:

• Develop measurement plans at campaign kickoff, aligning with client teams on KPIs, deliverables, and data sources

• Produce mid-campaign and wrap reports that go beyond delivery metrics to explain what worked, why, and what to do next

• Build scalable templates and processes so reporting is consistent, accurate, and on time across all campaigns

• Maintain a centralized, accessible database of campaign results and benchmarks by category, format, and platform

• Aggregate learnings across campaigns into case studies and proof points for the sales team

Ad Effectiveness & Measurement:

• Scope, design, and manage brand lift and other ad effectiveness studies, including questionnaire development, audience segmentation, and competitive measurement

• Manage relationships with third-party measurement partners and evaluate new vendors and methodologies

• Interpret study results rigorously and translate them into honest, defensible client narratives

• Advise Sales on measurement offerings during the proposal stage so that what we sell is something we can measure

• Stay current on industry measurement standards and how they apply to social-first and creator-led content

Branded Content & Cross-Functional Support:

• Partner with the Branded Content team to share performance insights that inform creative, format, and distribution decisions

• Feed post-campaign learnings back into pitch materials and future proposals

• Work with Sales, Account Management, and campaign operations to ensure clean data handoffs and accurate tracking from launch to wrap

• Increase the use of campaign data in sales planning and client strategy conversations
  

Qualifications

• 6-8+ years of experience in campaign analytics, ad effectiveness research, or media measurement, with a strong focus on the media industry

• Proven ability to turn campaign data into strategic recommendations, and independently build the outputs (wrap reports, dashboards, and presentations) that bring those insights to life

• Hands-on experience designing and managing brand lift studies and other ad effectiveness research, including working with third-party measurement vendors

• Background working with agencies or brands on executing media campaigns, with strong familiarity with the media planning process and how clients evaluate campaign success

• Strong storytelling skills with the ability to translate campaign performance into clear, strategic narratives that inform future strategy

• Experience building reporting frameworks, templates, and benchmarks from the ground up in a fast-paced environment

• Excellent workflow management skills, with the ability to manage many concurrent campaigns and deadlines while working cross-functionally

• Ability to prioritize across competing business needs and operate effectively in a fast-moving, resource-constrained environment

• Familiarity with data platforms and analytics tools such as Looker Studio, Supermetrics, Comscore, Kantar, YouGov, Meta Business Suite, TikTok and Instagram analytics, and Google Analytics

• AI experience and proficiency, experience driving enablement and developing agentic solutions to automate reporting and day-to-day operations
  

Compensation

The expected annual base salary for this role is $120,000 - $125,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.