About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Are you obsessed with high quality storytelling, social media, and creating content that’s equal parts strategic and scroll-stopping? Do you live and breathe brand aesthetics, engagement, and community building? If so, keep reading—because this role is for you.

Betches Media is on the hunt for a social creator to be the go-to content guru for our CEO. This role is all about capturing her voice, energy, and personal brand in a way that’s authentic, engaging, and totally Betches-worthy. You’ll be the mastermind behind her social presence, crafting & posting content that showcases her leadership, insights, and personality while aligning with company goals and trends.

Roles & Responsibilities

• Own and implement a comprehensive brand and content strategy across all relevant platforms, including social media, newsletters (Substack), and beyond.
• Build and execute distribution strategies that drive growth for audience reach, engagement, and visibility across multiple content channels.
• Concept, shoot, edit, and post high-quality content (photos, videos, reels, carousels, and captions) that’s compelling and on-brand.
• Actively manage audience interactions, responding to comments, DMs, and mentions to foster engagement and brand connection
• Track social media performance, analyze insights, and pivot strategies to optimize reach, engagement, and impact.
• Stay ahead of industry and social media trends to bring fresh, innovative content ideas to the table.
• Work with PR, marketing, and content teams to align messaging and maximize visibility for CEO-led initiatives.
• Be on-site (when needed) to capture behind-the-scenes moments, speaking engagements, and key events in real-time.
• Plan and schedule content in advance to ensure a consistent and strategic online presence.
• Support CEO led media appearances, podcasts, and interviews by creating promo content and ensuring alignment with her brand.
• Ensure all visual content aligns with the CEO’s personal brand, aesthetic, style, and Betches’ overarching identity.

Qualifications

• A social-first storyteller with a passion for content creation, branding, and all things digital.
• 3-4 years of social media experience, preferably in personal branding, content creation, or media.
• An expert in Instagram, LinkedIn, TikTok, and X, with a deep understanding of best practices for each platform.
• Skilled in content production – you can shoot, edit, and post like a pro.
• A trend-savvy creative thinker who knows how to make content stand out in a crowded feed.
• A strong writer who can capture the CEO’s voice with ease and adapt messaging for different platforms.
• Extremely detail-oriented and organized, with the ability to juggle multiple projects and deadlines.
• Comfortable working in a fast-paced, high-energy environment, with the flexibility to pivot when needed.
• A Betches superfan who understands the brand’s voice, humor, and cultural impact
• Discreet and professional, capable of handling sensitive information with absolute confidentiality
• Comfortable using Google Suite, Slack, and content creation tools like Canva or CapCut

Compensation

The expected hourly rate for this role is $40 - $60, and a commitment of up to 25 hours per week.

Our Perks

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.