About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Betches Media is seeking a hilarious and creative freelance social media expert to manage the day-to-day operations of the Betches News Instagram account. We’re looking for someone who lives and breathes news and politics and is fluent in both viral and niche pop culture and news references. The ideal candidate is a huge Betches fan, politically engaged, a creative thinker, and, above all, funny as fuck.

This role reports to the Director of Entertainment and will work cross-functionally with multiple departments, including video, web, branded, podcasts, and affiliate. You should have demonstrated strong, clean writing and skills, have experience creating and starring in Reels, be extremely organized, and be obsessed with the news cycle. 

If interested, candidates should have receipts, proof, timelines, and screenshots of all relevant work experience. In other words, we want to see examples of your funniest, most viral memes, videos, and tweets (personal and/or work examples are accepted).

Roles & Responsibilities

• Manage the day-to-day content and operations for the main Betches News Instagram account
• Craft original content, catered to various social media platforms (Instagram, Threads, TikTok, Reels, etc) that is funny, relatable, valuable and aligns with the Betches brand identity
• Appear on camera as a representative of the Betches brand for reels, TikTok, and other video content
• Craft witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects Betches’ distinctive voice and tone
• Help review and edit the Betches Sup newsletter to ensure accuracy and that it adheres to the Betches News voice
• Work closely with our podcast department in the promotion and posting of content around Betches News shows (i.e. American Fever Dream, Morning Announcements)
• Stay on top of the news, and post to the account when breaking moments occur
• Be diligent about fact-checking to ensure our account doesn’t contribute to misinformation
• Work closely with the data analytics teams to assess account performance, optimize content reach and engagement, and ensure the brand meets audience growth and revenue KPIs
• Oversee community management and foster a highly engaged audience by consistently delivering high-quality and unique content
• Conceptualize and execute entertaining, innovative, repeatable social franchises for the Instagram Feed and Stories
• Collaborate frequently and efficiently with other areas of the business, including marketing, web, video, podcasts, branded, and affiliate team
• Identify emerging, soon-to-be-viral trends on Instagram and TikTok and seize relevant opportunities for social coverage accordingly
• Develop and nurture relationships with content creators for collaboration opportunities

Qualifications

• 2-3 years of social media strategy, design, and storytelling experience
• Strong knowledge of affiliate marketing and social affiliate strategies
• Proven track record in producing engaging video and static content for social media
• A demonstrated ability to write engaging, funny, and clean social media copy in line with the Betches voice
• Extremely strong news judgment
• Knowledge of, passion for, and experience with established and emerging social media platforms
• The agility and flexibility to work in a small, fast-moving team and a growing business
• Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines
• Familiarity with and strong enthusiasm for entire Betches Media brand
• Quick, witty creative mindset with a knack for ideation and thoughtful experimentation
• Relevant experience with developing and executing strategy for live coverage events (i.e. elections, SOTU, debates, etc., including availability for breaking news and live coverage opportunities that may occur outside of typical business hours
• Bachelor’s degree from an accredited college or university preferred
• Proficient in Adobe Illustrator, Photoshop, Canva or After Effects
• Experience working with e-commerce and creating branded content is a plus

Compensation

The hourly rate for this position is $30 from 15-18 hours per week.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.